{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brands drive exposure via social networks advertising, celeb partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not transformed much in decades; it does not have TikTok, and does not provide stars totally free hand